CKBG aiding cancer foundation through marathon

107.9 FM The Burg is entering a team into the Detroit Free Press Marathon Oct. 19 and it will have some participation from the River Town Times as well. Co-owner/sales representative Laura D’Alessandro (left) will join Deanna Piazza and Greg Adler to cover legs of the race. Terence Morris and Rob Ferguson are also part of the CKBG team.

The Detroit Free Press Marathon is Oct. 19 and there will be Amherstburg representation.

Among the local runners and walkers will be a team from 107.9 FM CKBG “The Burg” and the team this year has River Town Times involvement. Representing the FM station will be owner Greg Adler, Deanna Piazza, Terence Morris and community member Rob Ferguson and they will be joined by River Town Times co-owner and sales representative Laura D’Alessandro.

Piazza said the station is calling it “Marathon to Marathon,” as they had the “Marty Marathon” in early September in memory of station founder Marty Adler, Greg’s father, who passed away from cancer. 

The team in the Detroit Free Press Marathon is raising money for the Windsor Cancer Centre Foundation. 

Piazza said they are accepting cash donations as well as online donations. People can check www.ckbg.ca for more information on how to donate.

It is the station’s second year taking part, with last year’s efforts raising just shy of $4,000. This year’s goal is $10,000.

The public can relate to the fundraiser, Piazza said, as everyone is touched by cancer in some way as either a loved one died of the disease, someone they know is still battling or they have the disease themselves.

The run/walk by the station is helping those battling cancer, but honouring those who lost the battle as well.

“Everyone should be trying to do their part,” said Adler. “We’re all touched by it. Someone has to do something. Everyone has to do their bit.”

Adler stated the station wants to do the fundraiser every year. They encourage people to help out, noting every dollar makes a difference.

“These fundraisers we do or that anyone does need a lot of support because when you start to get momentum and traction, it encourages others,” said Adler. “The more we can get, it grows momentum and it starts a ripple effect. I think that’s something people don’t think about. We want to inspire others.”

D’Alessandro added: “Joining together with the radio station in bringing awareness and raising funds for the Windsor Cancer Care Foundation and getting to participate in this amazing race is a wonderful opportunity. I lost my mom in 2012, to cancer and I am thankful for this opportunity to honour her legacy, Mr. Adler’s and all those who have been impacted.”  

CKBG aiding cancer foundation through marathon

By Ron Giofu