Local business owner frustrated with order to remove sign

Amanda Kerr is searching for a compromise regarding her business signage.

A local small business owner is voicing frustration with having to remove her sign.

Amanada Kerr, who operates Amanda Kerr Fitness at 111 Sandwich St. S., is being told by the town to remove her sign that is near the building. She said she has permission from the sign owner to add her sign to it, but both she and the owner are being told by the town to have it removed.

Kerr said she had it there for about nine months with no concerns raised.

“This sign has helped many women find my studio, women who have gone through difficult life experiences, including serious health battles like cancer, and were looking for a safe, supportive, women-only space to rebuild their strength, confidence, and quality of life,” said Kerr. “My business represents empowerment, health, and resilience, and I am proud to contribute to Amherstburg’s local economy. Many of my clients travel from surrounding communities such as Leamington, Kingsville, and Lakeshore, and they often support other local shops and restaurants while they are here.”

Kerr acknowledged the sign is not on the same property as the business, but said her business is moving within the building and will actually be closer to the sign. In warmer weather, they hold outdoor fitness classes for women near the sign.

Town bylaw officers have been courteous as they have dealt with her, and gave her some suggestions such as a sign right in front or a sandwich board sign. She said she has heard from town council members as well, and is encouraged after being told that it could be addressed at a future council meeting.

Amanda Kerr Fitness was granted an exemption until March 16 to have the sign removed. She stated the issue was the result of a complaint from a third party. She added she is hopeful an exemption will be granted.

“I’m trying to find a solution with the town,” said Kerr. “I’m not trying to stir things up.”

CAO Valerie Critchley said the town doesn’t talk about active files, but stated that, generally speaking, the sign does state there is no off-site advertising allowed.

“You have to advertise on your own premises,” said Critchley. “That provision of the sign bylaw is applied consistently and fairly throughout the town.”

Critchley added that “everyone who has been asked to remove a sign has done so.” She also said there are other alternatives, from permanent signage in front of a business to applying for a mobile sign or getting an A-frame sign.

The CAO added while she wasn’t with the town when the sign bylaw provision was passed, she is of the understanding that it was arrived at after complaints from people who didn’t want to see signs scattered throughout the town for businesses who were not at that location. She indicated there are always chances for exemptions, should town council wish to do so.

“Certainly, council can vote to change the bylaw but we have to enforce what is approved,” said Critchley.

Local business owner frustrated with order to remove sign

By Ron Giofu