Zehrs in LaSalle celebrates 5th annual Pride event with community partners

David Lenz (not pictured) was there with part of his team from PrideFest to show their support for the event and the other organizations.

Zehrs on Malden Road in LaSalle proudly hosted its fifth annual “Zehrs Has Pride” celebration May 31, transforming the store into a hub of inclusivity, community support, and celebration.

The event featured a BBQ, and interactive booths from several local Rainbow organizations, reinforcing the store’s commitment to making everyone feel welcome and accepted.

Brenda Bot-Drake, a dedicated Zehrs employee, played a pivotal role in organizing the event.

“Pride is a big part of our store,” she shared. “We’re proud to have Pride initiatives as part of our core values as a store and as a corporation to show that everybody belongs together.”

The store's front and employee entrances both bear the pride flag with the message “All Are Welcome” symbolizing Zehrs' inclusive commitment.

Longtime employee Pam Dundas, who has been with Zehrs for over two decades, expressed her pride in the store's ongoing commitment to inclusivity.

“It’s heartwarming to see how our store embraces diversity and offers a sense of belonging for everyone,” she said.

Trans Wellness Ontario, represented by Juliana Simon and Meagan Jubenville were on hand to offer information and be part of the celebration.

The celebration featured several community partners such as Trans Wellness Ontario, which was represented by Meagan Jubenville and Juliana Simon. The organization offers community outreach programs, educational events, counseling, and mentorships.

“With this being such an age of misinformation, we aim to make our programs accessible beyond just online information,” said Jubenville.

Windsor PrideFest was represented by David Lenz, who leads the Lasalle Proud Group and organizes PrideFest in Windsor. He said “we’re excited to be here to show our support to the other organizations.”

Run for Rocky Legacy project, represented by co-founder Nancy Campana, was founded in 2013 after the tragic loss of her son Rocky, the initiative funds Gay-Straight Alliances in schools, provides scholarships, educates and provides parents with resources, and has raised over $300,000.

“It’s really changed our community and it’s given a voice to all the other agencies,” Campana stated.

Attendees enjoyed a variety of activities, collected informational materials, and received Pride-themed swag. The event not only celebrated diversity but also strengthened the bonds between Zehrs and the local Rainbow community.

As Zehrs continues to uphold its core values of inclusivity and acceptance, events like the “Zehrs Has Pride” celebration serve as a testament to the positive impact of community collaboration and support.

By Donna Tuckwell